Relationship Marketing Planning
Customer Intelligence and Database Marketing
Industry and Trends Analysis
Through web analytics, ZENYO Strategic Services achieves more effective integration and performance across digital channels based on online paths and behaviors. Our web analytics experts apply best practices to analytics tool implementation efforts, scorecard development (based on key metrics measured against specified goals), reporting and analysis (including optimization recommendations and insights that identify next-generation opportunities). The result is maximum ROI through effective channel integration, site implementation, continual learning and refinement of echannel strategies.