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Relationship Marketing Planning
Brand Planning
Customer Intelligence and Database Marketing
Web Analytics
Market Research
Competitive Research
Industry and Trends Analysis

Customer Intelligence and Database Marketing

Database marketing consulting. Advanced analytic research services for data mining. These are key practice areas that enable a client to improve retention and cross sell strategies through segmented customer information. Strategic Services can also influence data-driven strategy to maximize the customer relationship.

Advanced analytic techniques include:
  • Predictive modeling (multi-variate regression/logistic regression/neural nets)
  • Market basket analysis or product affinity analysis
  • RFM analysis
  • LifeTime Value scoring